Banana Republic's flirty floral line

As BR introduces its brand-new collection of irresistible printed dress, creative director Simon Kneen gives us an exclusive tour of the mood boards he and his team created as they developed these fresh and breezy styles. Says Kneen,"I find that there's nothing more feminine and wonderful than a beautiful floral print."

The Inspiration:
1. Dry, Dry Again. "Our brand is known for doing safari. So we turned to desert blooms instead of something like an English garden. We relied on flowers that were much more exotic."

2. Water Whirled. "We looked at photos that capture the summer romance of pool parties and patio dresses. There's a '60s-and' 70s-era vibe. I can almost taste the cocktails and feel the sunshine on my skin when I look at them."

3. Made in the Shades. "We found this vibrant color palette really fun. Finding the right hues is purely trial and error."

Suggested Reading: http://lucytompson.blogspot.com/2012/04/new-york-fashion-week-summer-2012.html